WilliamSowho

I'm a Product Manager with 5+ years shipping data-informed products across consumer, fintech, SaaS, and edtech in the UK, the US, and Africa, and zero-to-one is where I do my best work. I took Urize from concept to a funded MVP, and built supply-chain and billing products for enterprise clients like Dell and Merck at Vertex and Search Atlas.

My setup now runs on AI, specifically Claude Code wired into every tool I use (Linear, GitLab, Stripe, our databases, all of it), and it's made me about 10x faster at going from idea to shipped. I scope it, build it, and ship it myself instead of waiting in a queue like the old days. Everything still has to answer one question: does this move revenue? At Search Atlas, owning the billing portfolio has meant helping push the company past $1M in monthly recurring revenue.

I lead with communication. At Vertex I ran a cross-functional team of engineers and designers across multiple time zones and hit 95% on-time delivery on every major milestone, no small feat when half the team's asleep while the other half's awake.

Outside of work, I teach product management because I genuinely enjoy it, not because I have to. Off the clock, I'm usually deep in a video game, laughing at something dumb on my screen, or trying (emphasis on trying) to stay in shape.

I teach product management too, mostly because explaining a decision out loud is the fastest way to find out if I actually understand it.

At ATC Academy I've trained 50+ aspiring PMs and helped 10+ land their first internships. Turns out grading 50 assignments will keep anyone humble.